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EA Calls its Loot Boxes “Surprise Mechanics” and Compares Them to Kinder Joy Eggs

EA loot Boxes

EA loot boxes are back in the spotlight after a senior executive at Electronic Arts told the United Kingdom’s Parliament that the company does not actually look at loot boxes as a bad thing, rather as “surprise mechanics”. EA claims its loot boxes are “quite ethical and quite fun. Enjoyable to people”. The conversation came …

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