After review bombing began for the upcoming Captain Marvel film over on Rotten Tomatoes before the film even released, the site has decided to relook at how it handles user reviews and scores.
Rotten Tomatoes has decided to remove the option for users to comment and rate films via the site’s “Want to See” feature for all films before they are released. This is in an attempt to stop people from trashing films before they are released.
The change was announced on the Rotten Tomatoes blog where the new site design was detailed too.
Rotten Tomatoes also revealed that the comment section for an unreleased movie will be completely disabled to prevent non-constructive input and sometimes “bordering on trolling”. Once the movie has been released, however, users will be able to make use of the comment section as usual.
As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is oftentimes confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)
Last week we reported on the sad state of review bombing for the upcoming Captin Marvel where users were commenting rather nasty things about the film and giving it a low “Want to See” rating before they actually saw the film. Hopefully, this move will give users time to actually watch upcoming blockbusters before bashing it on Rotten Tomatoes and rather leaving the trolling to Reddit.